Born over 10 years ago, icare was inspired by the belief that there was a better way to make toilet paper, so we’ve created one that isn’t just soft, but better for the planet too.

From 3 generations of paper makers, we’ve used our expertise and experience to develop a system that can gently remove, cleanse and purify tree fibres from all kinds of waste paper that was originally headed for landfill.

We believe that if you use a commodity or resource carefully and without extravagance, you will never be in need. As such, our philosophy is to ‘tip toe on the environment where others tread’, and icare toilet paper embodies this. It’s good for your family, good for the community and good for the environment too.

Introducing the Merino Earthwise Range: Quality, Value, and Sustainability Combined.

At Merino, we understand the importance of finding products that not only meet our everyday needs but also contribute to a healthier planet. That's why we're proud to present the Merino Earthwise Range—a collection designed to deliver exceptional quality, great value for money, and a commitment to environmental sustainability.

Merino Earthwise range is made from 100% recycled paper, reducing paper going into landfill. The range offers quality, softness and the perfect solution for companies that are environmentally responsible.

Choose Merino Earthwise—the conscious choice for a greener tomorrow.